Search results prioritize 27 sponsor listings. Just few notes: Appearance: hazy gold. © 2020 Wine-Searcher™ All rights reserved. The beer itself is golden in color. Sam says Slightly Mighty is a concept he knew from day one would go beyond the tasting room to become one of Dogfish Head core beers, a top four selling beer. Tarpon Springs, Dogfish Head Slightly Mighty Lo-Cal IPA 6pk Cans, Milton, Delaware, United States, USA: (CA) So Dogfish Head started working through the process of getting the federal government to recognize monk fruit as a culinary ingredient that can be used in commercial beer. Calagione says he worked really hard at proactively engaging with journalists he knew that might be interested in the target audience for this particular niche, people at places like Esquire, Men’s Health, and Sports Illustrated. MILTON – The first time that Sam Calagione sipped the low-calorie India pale ale that would become Slightly Mighty, he likened the taste to licking a hockey stick. But that didn’t mean we were going to give up on the project.”, “We kind of went back to the drawing board,” Sam adds. It’s very light, watery, innocuous. Slightly Mighty is an American IPA that’s brewed by Dogfish Head Craft Brewery, and for the purposes of this craft beer review, the ale was served in an IPA glass from a 12 oz. Product Details. This true indie craft beer has all the character of a world class IPA, but with only 95 calories, 3.6g carbs, 1g protein and 0g fat per 12oz serving. Beer, Lo-Cal IPA, Slightly Mighty. Oh, but it is! And oftentimes it becomes difficult to have your singular brand voice be heard through the cacophony of 8,000 different breweries, each making 20 or 30 beers and there’s two new breweries opening every week in America,” he says. There are all the tiny little tasting room breweries where the consumer comes to their building and drinks the beer and you don’t have to worry about packaging design there. “What is that innovation? Dogfish Head Slightly Mighty. [See more], Ships to most US states.Standard delivery next dayNo minimum order. “It’s getting really hard to find names that haven’t been taken. But Calagione is philosophical about it, looking at it as a positive. Despite the off-centered nature of the brand, Sam says they’re often disappointed to find a name (or close variation) is taken. Here’s the story of the journey of a new Dogfish Head brand. Beer, at its most basic, is a fermented alcoholic beverage made from water and cereal grains, but there are numerous variations on this theme and countless permutations of each variation. Sam noted that even how Dogfish Head refers to its beer, as a “lo-cal” IPA, was purposeful. Carmel, USA: (NJ) It invests more in social media events and marketing. Our industry is quickly kind of bifurcating to two business models for beer. Cholesterol 0mg. Sam Calagione in Dogfish Head’s tasting room. [See more], Standard delivery next dayNo minimum order. Slightly Mighty has many applications. | Photo by Maria DeForrest. 6 Pack 12oz . Check with the merchant for stock availability. But strong innovative people have to stay at the core of your capabilities if you want to be recognized as an innovative company.”. We want you guys to own that locally, autonomously in Delaware.’ So, we run all of that ourselves, but we have Boston Beer’s awesome resources to send samples to, to do focus groups with.”. UPC 638489000633. That reminded me that a year earlier, I had done a lot of research on monk fruit because I was going to add it to an extremely nutrient-rich beer. Packaging art for the Slightly Mighty by Dogfish Head Craft Brewery But Dogfish is unique within the family of Boston Beer brands because their innovation all happens centrally out of our Boston mothership. “I was wrong that the wood-smoked barley from Canada would add sweetness and body,” he says with a smile. We’d be hypocrites if we thumbed our nose at the importance of respecting intellectual property by choosing a fun name that is really referencing someone else’s intellectual property,” he says. Ingredients. Delaware- American IPA- 4% ABV. “We ask if this concept is on brand for Dogfish,” he says. But as it turned out, it was a recipe that ever made it out of this building.”, “Let’s think of monk fruit as the skeleton in this beer,” he told his team.Â.